Websites for accountants and bookkeepers
Web design for accountants and bookkeepers: £249.99 to build, then £49.99 a month, no minimum term. Deadline-driven, relationship-led, and almost always chosen on clarity of fees.
Accountancy enquiries cluster around deadlines: self assessment in January, year ends, VAT quarters, and the moment somebody receives a letter they do not understand. Timing is predictable, which makes seasonal content unusually effective.
The decision itself turns on fees and fit. Prospects want to know whether you deal with businesses like theirs and roughly what it costs, and the profession's habit of never publishing a figure is a genuine competitive opening for anyone who does.
What your customers want answered
- Do you work with businesses like mine, sole trader, limited, landlord
- What does it cost, monthly or annually
- Which software do you work with, Xero, QuickBooks, Sage
- Are you chartered or certified, and with which body
- What is included and what is billed extra
Publish a fee structureA monthly figure for a straightforward limited company filters your enquiries and positions you as straightforward. Most competitors will not do it, which is precisely why it works.
Writing for other accountants
Pages full of legislation references reassure the author and lose the reader. The client wants to know what it means for them and what it will cost.
Who you work with and what it costs
Small business owners pick an accountant they feel understands businesses like theirs. Say who you mainly work with, such as sole traders, limited companies, landlords or particular trades, and list services: accounts, self assessment, VAT, payroll and Making Tax Digital.
Fixed monthly fees or starting prices help people decide before calling.
Software, qualifications and getting started
Say which accounting software you support, show your professional body and anti-money-laundering supervision, and explain how switching to you works.
Year-round support
Clients value an accountant they can reach between year ends. Explain how you support them with cash flow, deadlines, tax planning, payroll questions and quick advice by phone or email, and how fast you reply.
Mention advice on going limited, paying yourself tax-efficiently, registering for VAT, buying vehicles or equipment, and planning for growth, explained in plain words. Say how often you meet clients to review the year and plan ahead.
Common questions
- What should an accountant's website include?
- Who you work with, services, fixed fees or starting prices, software supported, qualifications, supervision and how switching works.
- Should I publish fees?
- Fixed fees or starting prices help people choose.
- Should I explain switching accountants?
- Yes. It removes a common worry.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds