Websites for photographers
Web design for photographers: £249.99 to build, then £49.99 a month, no minimum term. The portfolio is the pitch. Most photographers' sites are too slow to show it.
Photography is chosen almost entirely on the work, and the website is the gallery. The irony is that photographers' websites are among the slowest on the internet, because full-resolution images are uploaded without being optimised.
A wedding client comparing three photographers on a phone will abandon the one that takes eight seconds to show a picture, however good the picture is.
What your customers want answered
- Is your style what I want, and can I see a full shoot rather than highlights
- What do packages cost, and what do I actually get
- Are you available on my date
- How many images do I receive and how quickly
- Do I get printing rights
Show one complete jobA single wedding or shoot presented start to finish tells a client what their own gallery will look like. A highlights reel of your best frames from fifty jobs does not.
Uploading full-size files
The commonest and most damaging fault in the sector. Properly sized and compressed images look identical on screen and load in a fraction of the time, which directly affects both bookings and search ranking.
Portfolio first
Your portfolio is your website. Show strong, recent galleries in the work you want more of, whether weddings, family, commercial or products, and keep it tight.
Packages and process
Explain packages clearly: hours of coverage, number of edited images, how they are delivered and when. Say how booking works, the deposit, what happens if the date moves and what usage rights business clients receive. A short guide to what happens on the day helps first-time clients relax and look natural in front of the camera.
What clients need to know before booking
Explain how a shoot works for each type: what happens on the day, how long it lasts, how many images are delivered, how you choose and edit them and when they arrive. For families and portraits, give tips on clothing and what to bring.
Say how to book, the deposit, whether travel is included and your usage terms for business clients. If you offer prints, albums or a viewing session, explain how. A clear process takes the worry out of booking.
Common questions
- What should a photographer's website include?
- A focused portfolio, packages, deliverables, turnaround times, how booking works and an enquiry form.
- Should I show prices?
- Starting prices help filter enquiries.
- One site or separate sites for different work?
- One site with clear sections usually works.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds