Websites for swimming pool specialists
Web design for swimming pool specialists: £249.99 to build, then £49.99 a month, no minimum term. Installation is the headline. Servicing is the business that pays every month.
Pool installation is a rare, high-value sale to a small number of customers. Servicing, maintenance, repairs, covers and winterising are the recurring revenue that keeps a pool business going, and they are usually buried at the bottom of the site.
Owners with an existing pool are also the easier customer to reach: they have a problem now, they already know what a pool costs to run, and they are searching for somebody who understands their equipment.
What your customers want answered
- Do you service and repair pools you did not install
- What does a pool actually cost to run each year
- Can you fix my pump, heater or leak
- Do you handle opening and closing for the season
- What would a new pool cost, roughly, and how long does it take
Lead with servicing existing poolsThere are far more pools in the ground than there are people buying new ones, and their owners are actively searching for help with equipment they do not understand. A dedicated service page reaches a market that new-installation content never touches.
Never mentioning running costs
It is the question every prospective owner has and the one the industry avoids. Answering it honestly builds credibility with serious buyers and filters out the ones who were never going to proceed.
Build, refurbish or maintain
Pool customers fall into groups: people building a new pool, owners refurbishing an old one, and owners wanting regular maintenance or seasonal opening and closing. Holiday parks and hotels have their own needs. A page for each lets you speak to each properly.
Explain the options
Concrete, liner and fibreglass pools; indoor and outdoor; heating options such as heat pumps; covers and enclosures. A plain explanation of what you build and what affects running costs, without quoting figures that depend on each pool, helps customers plan.
Show completed projects
Photos of finished pools, plant rooms and refurbishments, with a few words on each project, give customers confidence for a large investment. Say what servicing and support you offer after handover.
Common questions
- What should a swimming pool company's website include?
- Pages for new builds, refurbishments and maintenance, the types of pool and heating you install, project photos, how servicing works, the areas you cover and an enquiry form.
- Should I quote running costs?
- Explain what affects them rather than quoting figures. They depend on each pool and on energy prices.
- Do I need a page for commercial pools?
- If you work for holiday parks or hotels, yes. Their needs and compliance requirements differ.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds