Industries · Home and property
Websites for pest control companies
People ring in a panic and feel ashamed. Calm, fast and discreet beats clever.
Pest problems produce a particular kind of enquiry: urgent, embarrassed, and often made quietly because the customer does not want anybody to know. Rats in the loft or bed bugs in a spare room are experienced as a failure of housekeeping, however unfair that is.
That shapes everything. The tone has to be matter-of-fact rather than sensational, the response fast, and discretion explicit. Businesses have the same urgency for different reasons: a food premises with an infestation has a trading problem as well as a pest problem.
What your customers want answered
- How soon can you come out
- What does it cost, and is it one visit or several
- Is the treatment safe around children and pets
- Will the neighbours or my customers know you have been
- Do you find and block up how they got in
Sell proofing, not just treatmentKilling what is there without closing the entry point guarantees a return visit and an unhappy customer. A firm that explains it surveys for access points and proofs the building is describing the difference between a treatment and a solution, which is what justifies its price against a cheaper competitor.
Unmarked vehicles unmentioned
Domestic customers care a great deal about this and rarely ask. Saying plainly that vehicles are unmarked, or that you are discreet, removes a genuine obstacle to somebody picking up the phone.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds