Websites for pest control companies
Web design for pest control companies: £249.99 to build, then £49.99 a month, no minimum term. People ring in a panic and feel ashamed. Calm, fast and discreet beats clever.
Pest problems produce a particular kind of enquiry: urgent, embarrassed, and often made quietly because the customer does not want anybody to know. Rats in the loft or bed bugs in a spare room are experienced as a failure of housekeeping, however unfair that is.
That shapes everything. The tone has to be matter-of-fact rather than sensational, the response fast, and discretion explicit. Businesses have the same urgency for different reasons: a food premises with an infestation has a trading problem as well as a pest problem.
What your customers want answered
- How soon can you come out
- What does it cost, and is it one visit or several
- Is the treatment safe around children and pets
- Will the neighbours or my customers know you have been
- Do you find and block up how they got in
Sell proofing, not just treatmentKilling what is there without closing the entry point guarantees a return visit and an unhappy customer. A firm that explains it surveys for access points and proofs the building is describing the difference between a treatment and a solution, which is what justifies its price against a cheaper competitor.
Unmarked vehicles unmentioned
Domestic customers care a great deal about this and rarely ask. Saying plainly that vehicles are unmarked, or that you are discreet, removes a genuine obstacle to somebody picking up the phone.
Calm, fast and discreet
Pest problems are stressful and often embarrassing. Customers want to know you can come quickly, that you will be discreet, and that the treatment is safe for children and pets. Say how quickly you can usually attend, whether you use unmarked vehicles if you do, and how you approach safety.
A page per pest
People search for the pest, not the trade: wasps, rats, mice, bed bugs, fleas, moles, birds. A short page for each pest you deal with lets you explain the signs, what the treatment involves, how many visits it usually takes and how the customer should prepare.
If you offer contracts for businesses such as restaurants, shops and landlords, give them their own page with how inspections and records work.
Qualifications and pricing
Say what training or accreditation you hold, for example through a recognised pest management association, and make it checkable. Explain how pricing works per treatment, because customers in a hurry want to know before they book.
Common questions
- What should a pest control website include?
- A page for each pest you treat, how quickly you can attend, safety for children and pets, discretion, your qualifications, how pricing works, and a separate page for commercial contracts if you offer them.
- Should I list prices for treatments?
- A guide price for common treatments, such as a wasp nest, helps urgent customers book quickly.
- Do I need a page for businesses?
- If you want commercial contracts, yes. Businesses want to know how inspections, reports and records work.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds