Industries · Home and property
Websites for property maintenance companies
You serve four different owners. A single generic page speaks to none of them.
Property maintenance sells to holiday-let owners, landlords, homeowners and second-home owners, and those four want genuinely different things. A remote owner wants photographs and reassurance. A holiday-let manager wants a same-day fix between changeovers.
Because the service is broad, the temptation is to describe everything at once. That produces a page that reads as a list of jobs rather than a solution to anybody's particular problem.
What your customers want answered
- Do you look after properties for owners who live elsewhere
- How fast can you respond between guest changeovers
- Do you offer a plan, or is everything charged per job
- Can I send photographs and get a price without being there
- Which trades do you cover in house and which do you bring in
Write for the owner who is not thereSomeone with a cottage three hundred miles away has a different worry from someone living in the house. Coast & Quay's site addresses that directly instead of averaging the two audiences into one.
A job list instead of an offer
Twenty services in a bulleted column reads as a handyman. The same capability framed as ongoing care for a property you cannot visit reads as a business worth a monthly fee.
We have built this
Coast & Quay Property Care
One site serving four different customers, each of whom needs to feel it was written for them.
Property maintenance
Written for the remote owner
Someone who owns a cottage three hundred miles away has a different worry to someone living in it. The site speaks to that directly instead of averaging the two.
coastandquay.co.uk
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds