Websites for cleaning companies
Web design for cleaning companies: £249.99 to build, then £49.99 a month, no minimum term. Trust and price transparency. Two things most cleaning sites withhold.
Cleaning is bought on trust, because it involves giving a stranger keys. Customers want to know who is coming, whether they are vetted, whether the same person comes each time, and what happens if something is broken.
It is also unusually price sensitive, and hiding prices behind an enquiry form loses more customers than a published range ever would. People want to know whether you are in their bracket before they invest a phone call.
What your customers want answered
- How much is it, at least roughly, for a house my size
- Are your cleaners employed, vetted and insured
- Will the same person come each time
- Do you bring products and equipment
- What is the notice period if I want to stop
Publish a price rangeEven a band, three bedrooms from a certain figure, filters out mismatched enquiries and reassures the rest. In this sector the businesses that publish prices consistently out-convert those that will not.
No mention of vetting
The unspoken question is always about the keys. Saying plainly that staff are DBS checked, employed and insured answers it before it becomes a reason not to ring.
Domestic, commercial and one-off cleans
Cleaning customers fall into clear groups: regular domestic cleaning, end-of-tenancy and deep cleans, and commercial contracts. Each wants different things. A homeowner wants to know who will be in their house and whether it will be the same person each time; an agent wants an end-of-tenancy clean done to a checklist by a deadline; an office manager wants reliability, out-of-hours working and insurance.
A page for each lets you answer those questions directly and gives Google a clear page for each search.
Trust is the product
You are asking people to let you into their home or premises. Say how you vet staff, whether cleaners are employed or self-employed, whether you are insured, and what happens if something is damaged or a clean is not up to standard. Photos of your real team, with their agreement, beat stock photos of strangers in matching aprons.
Make booking easy
For regular cleaning, a form that asks for postcode, size of home, how often and preferred days lets you quote quickly. For end-of-tenancy work, ask for the move-out date and the number of rooms.
Common questions
- What should a cleaning company's website include?
- Separate pages for domestic, end-of-tenancy and commercial cleaning, how you vet and insure your team, the areas you cover, and a quote form that asks the questions you need to price.
- Should cleaners show prices online?
- An hourly rate or 'from' prices for common cleans help customers decide quickly. Commercial contracts are usually quoted individually.
- How do I show customers they can trust us?
- Explain your vetting and insurance, show your real team with their permission, and display reviews that mention reliability and the same cleaner each time.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds