Industries · Property and lettings
Websites for structural engineers
Most enquiries are urgent and small. Make the simple jobs easy to buy.
The bulk of enquiries to a small structural practice are not large projects. They are a builder who needs a beam calculation, a homeowner whose survey mentioned a crack, and an estate agent whose sale has stalled pending a report.
All three want the same thing: a quick answer on cost and timescale for a well-defined piece of work. Practices that present themselves only through major project experience make those jobs harder to buy than they need to be.
What your customers want answered
- What does a beam calculation or a crack report cost
- How quickly can you visit and issue the calculations
- Do you deal with building control queries afterwards
- Can you advise on whether a wall is load bearing
- Are you chartered and insured
Publish prices for the standard jobsBeam calculations, a single-storey extension design, a structural inspection report. These are repeatable pieces of work with a knowable price, and a builder choosing an engineer at eight in the evening will instruct whoever published one.
Writing only for contractors
Homeowners with a worrying crack are an anxious, high-intent audience who need plain language. A page written for them, separate from the technical content, captures work that otherwise goes nowhere.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds