Websites for letting agents
Web design for letting agents: £249.99 to build, then £49.99 a month, no minimum term. Some of what landlords want to see, you are legally required to publish anyway.
Landlords choosing an agent are weighing fee against risk. They have heard about agents going under with rent in the account, and about compliance failures that landed on the landlord rather than the agent.
Usefully, the disclosures that reassure them are largely ones the law already requires. An agency website that presents them properly rather than burying them in a footer turns a compliance obligation into a selling point.
What your customers want answered
- What are your fees, for both landlords and tenants
- Which redress scheme and client money protection scheme are you in
- What does full management actually cover
- How do you handle compliance — gas, electrical, deposits, right to rent
- How quickly do you find tenants and how are they referenced
The disclosures are required, so use themLetting agents and property managers in England must belong to a government-approved redress scheme, and agents holding client money must belong to a client money protection scheme and display the certificate on their website. Presenting those clearly, with fees, does more to reassure a landlord than any amount of copy about service.
Writing only for tenants
Tenants find properties through the portals. Landlords, who actually pay you, are the audience for the website, and they are looking for competence and protection rather than photographs of flats.
Two audiences: landlords and tenants
Landlords want to know what you do and what it costs: let-only, rent collection and full management, with fees shown clearly including VAT. Tenants want available properties and how applying works.
Letting agents must display fees and certain memberships, so present them clearly.
Compliance and local knowledge
Explain how you handle safety certificates, deposits, inspections and repairs. Show your redress scheme and client money protection.
Common questions
- What should a letting agent's website include?
- Landlord services and fees including VAT, available properties, tenant fees as required, compliance approach, redress scheme and client money protection.
- Do I have to display fees?
- Yes. Letting agents must publish their fees clearly.
- Should landlords and tenants have separate sections?
- Yes. Landlords want services and fees, while tenants want properties and how to apply, so separate paths help both.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds