Websites for estate agents
Web design for estate agents: £249.99 to build, then £49.99 a month, no minimum term. Sellers are choosing you, not your listings. The valuation page does the work.
Buyers look for property on the portals. They are not browsing agency websites, and an agent competing with the portals on search is competing for traffic that was never theirs.
The website's real job is winning instructions. A homeowner deciding which of three agents to invite round is reading about fees, track record and what you will actually do, and that is where an agency site either earns the appointment or does not.
What your customers want answered
- What do you charge, and is it sole agency or multi-agency
- How long is the tie-in period
- What have you sold near me, and for how much against the asking price
- What do you actually do — photography, floor plans, viewings, progression
- How do I book a valuation
Publish your own numbersAverage time to sale, percentage of asking price achieved, fall-through rate and number of sales agreed in the area. Sellers have no way to compare agents on anything except fee unless somebody gives them figures, and the agent who does is arguing on quality rather than price.
Building the whole site around search results
An in-house property search that is worse than the portals serves nobody and pushes the instruction-winning content off the home page. The seller is the customer the website exists for.
Win instructions, not just viewings
Portals bring buyers; your own website wins sellers. Explain how you market a home, from photography and floorplans to viewings and negotiation, what your fee is or how it is worked out, and whether there is a tie-in period.
A free valuation request should be on every page, asking for the address and a good time to call.
Local knowledge and regulation
Area guides written from real knowledge help sellers trust you and help buyers find you. Show your redress scheme and client money protection membership as required.
Common questions
- What should an estate agent's website include?
- How you market homes, fees and terms, a valuation request on every page, current listings, area guides, redress scheme and client money protection.
- Do I need listings if I use the portals?
- Yes. Buyers and sellers check your own site too.
- Should I show my fees?
- Clear fees build trust with sellers.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds