Websites for stove and fireplace installers
Web design for stove and fireplace installers: £249.99 to build, then £49.99 a month, no minimum term. Certification, flues and alarms. The compliance detail is the reassurance.
A wood burner is bought emotionally — people want the room to feel a certain way — and installed under a set of rules most customers know nothing about. The gap between those two things is where installers earn their reputation.
Customers also arrive with questions about whether they are still allowed to burn wood at all, which deserves a straight answer rather than a sales pitch.
What your customers want answered
- Can my chimney take a stove, or do I need a liner
- What certificate do I get, and will my insurer and a future buyer want it
- What size stove do I need for the room
- What alarms are required
- What can I actually burn, and how often does it need sweeping
Explain the certificate and the alarm ruleA solid fuel installation has to comply with building regulations, which a registered competent person can self-certify. In rented homes, a carbon monoxide alarm is required in any room used as living accommodation containing a fixed combustion appliance other than a gas cooker. Landlords in particular need to be told this before they buy, not after.
Oversizing the stove
A stove too large for the room gets run slowly, which glazes the flue and produces a poor fire. An installer who sizes properly and explains why is giving advice the showroom down the road will not.
Safety and certification
Wood-burning and multi-fuel stove installations are notifiable building work. Say whether you are registered with a competent person scheme for solid fuel installations, such as HETAS, so you can self-certify, and make it checkable. For gas fires, mention Gas Safe registration if you hold it.
Help customers choose
Explain the options you fit, such as wood-burning, multi-fuel, gas and electric, and what affects the choice: chimney or flue, room size, and smoke control areas where only certain appliances may be used. Point customers to official guidance on smoke control rules for their area.
Name the stove brands you fit and the warranties they carry.
Chimneys and finishing
Many jobs involve chimney lining, a hearth, a new surround or building a fireplace opening. Show the full job, from flue to finished fireplace, and explain what is included in your quote.
Common questions
- What should a stove installer's website include?
- Your certification, the types and brands you fit, how chimneys and flues are handled, smoke control information with a link to official guidance, photos of finished fireplaces and a survey request form.
- Should I mention smoke control areas?
- Yes. They affect which appliances customers can use, so a short explanation helps them choose.
- Can customers book a survey online?
- Yes. A form with the property details and photos of the existing fireplace is a good start.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds