Websites for spas
Web design for spas: £249.99 to build, then £49.99 a month, no minimum term. Packages and gift vouchers are the revenue. Treatments alone undersell you.
A spa's profitable business is the half-day and full-day package, and the gift voucher, rather than the individual treatment. Both are bought by somebody planning an occasion or looking for a present.
They need to know what a day actually involves, hour by hour, and what is included — the questions a treatment list never answers.
What your customers want answered
- What does a spa day include and how long is it
- What does it cost, and is lunch or robe hire extra
- Can I buy a gift voucher, and how does it get delivered
- What facilities are there, and do I need to book them
- What should I bring, and is there an age limit
Set out the day hour by hourArrival, use of facilities, treatment time, lunch, and when you need to leave. Guests buying a spa day are buying an experience they cannot picture, and a clear timeline sells it far better than a list of treatments with durations.
Vouchers as an afterthought
A substantial share of spa revenue is gifted, and the buyer is not the user. Making vouchers easy to buy, choose and send — particularly before Christmas and Mother's Day — is one of the highest-return things on a spa website.
Sell the experience
Spa customers are buying how the day will feel. Real photos of your rooms, pool and relaxation areas, a clear description of what a typical visit involves, and treatment menus with durations help people imagine it. Day packages and gift vouchers often deserve their own pages.
Practical details that sell vouchers
Many spa bookings are gifts. Make vouchers easy to buy online, say how long they last and what they can be used for. Include what to bring, arrival times, age policies and accessibility information so the day goes smoothly.
Common questions
- What should a spa website include?
- Real photos of your facilities, treatment menus with durations and prices, day packages, gift vouchers to buy online, what to bring, arrival times and accessibility information.
- Should I sell gift vouchers online?
- Yes. Many spa visits are gifts, and online vouchers sell around the clock.
- Do I need a page for each package?
- For your main packages, yes. People search for spa days and treatments by name.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds