Industries · Health and beauty
Websites for spas
Packages and gift vouchers are the revenue. Treatments alone undersell you.
A spa's profitable business is the half-day and full-day package, and the gift voucher, rather than the individual treatment. Both are bought by somebody planning an occasion or looking for a present.
They need to know what a day actually involves, hour by hour, and what is included — the questions a treatment list never answers.
What your customers want answered
- What does a spa day include and how long is it
- What does it cost, and is lunch or robe hire extra
- Can I buy a gift voucher, and how does it get delivered
- What facilities are there, and do I need to book them
- What should I bring, and is there an age limit
Set out the day hour by hourArrival, use of facilities, treatment time, lunch, and when you need to leave. Guests buying a spa day are buying an experience they cannot picture, and a clear timeline sells it far better than a list of treatments with durations.
Vouchers as an afterthought
A substantial share of spa revenue is gifted, and the buyer is not the user. Making vouchers easy to buy, choose and send — particularly before Christmas and Mother's Day — is one of the highest-return things on a spa website.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds