Websites for solar panel installers
Web design for solar panel installers: £249.99 to build, then £49.99 a month, no minimum term. The sector has a doorstep-selling reputation. Transparency is your competitive advantage.
Solar has been sold badly for years by high-pressure outfits, and customers arrive expecting a hard sell and inflated projections. Many have been told a figure by somebody at the door and are checking whether it was true.
That is genuinely good news for an honest installer. In a market where the customer expects to be misled, publishing real numbers and explaining the caveats is a stronger position than any discount.
What your customers want answered
- Is my roof suitable, and which way does it need to face
- What will it generate, and what will I actually save
- What does it cost, including scaffolding and the inverter
- Are you MCS certified, and will I get the certificate
- What about batteries, and are they worth it for me
Explain what the paperwork is forMCS certification is what makes an installation eligible for export payments and is normally required by warranty and grant arrangements, and the connection has to be notified to the network operator. Setting out which certificates the customer receives, and why each matters later, demonstrates that the job will be finished properly rather than just fitted.
Generation figures without assumptions
Output depends on orientation, pitch, shading and location. Publishing a headline annual figure with none of that stated is exactly what the doorstep sellers do, and informed customers recognise it.
Help people judge whether it's worth it
Solar customers want to know whether panels make sense for their roof, their usage and their budget. Explain what affects that: roof direction and shading, how much electricity they use during the day, and whether a battery helps. Offer a survey or a simple estimate rather than quoting savings figures on the page, because savings depend on each home and on energy prices that change.
Certification and warranties
Say which certification you hold, such as MCS, and why it matters to the customer: it is usually required to be paid for exported electricity through a Smart Export Guarantee tariff. Name the panel, inverter and battery brands you fit and the warranties they carry.
Show real installs
Photos of installed arrays on different roof types, neat inverter and battery installations, and tidy cable runs show quality. A short note on each, such as the system size and whether it included a battery, helps people picture their own.
Common questions
- What should a solar installer's website include?
- What makes solar worthwhile for a home, your certification, the brands and warranties you offer, photos of real installs, how surveys work, the areas you cover and a form to request a survey.
- Should I show savings figures?
- Avoid generic savings claims. They depend on each home and on energy prices. Offer a personalised estimate instead.
- Do I need to mention MCS?
- If you are certified, yes, and explain that it is usually needed for export payments.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds