Websites for boiler installers
Web design for boiler installers: £249.99 to build, then £49.99 a month, no minimum term. A boiler is bought in a hurry, on price and trust, usually when the old one has died.
Most boiler enquiries arrive at the worst moment: no heating, no hot water, and a household that wants it fixed today. They are not researching efficiency ratings. They are trying to work out who will actually turn up and what it will cost.
The rest come from people planning a replacement before winter, who behave completely differently and will get three quotes. The site has to handle both without making the urgent customer wade through comparison content.
What your customers want answered
- What is your Gas Safe registration number
- Can you come out today, and do you have boilers in stock
- Roughly what does a replacement cost for a house like mine
- What warranty comes with it, and who honours it
- Do you take the old one away and make good afterwards
The registration number, in textAnyone working on gas must be on the Gas Safe Register, and customers are told repeatedly to check. Putting the number on the page as text, so it can be copied into the register's checker, is worth more than any badge image. A customer who verifies you has already decided to trust you.
No price guidance at all
Every competitor says it depends. Giving a range for a straight swap, and naming what pushes a job to the top of it, keeps people on the page instead of ringing three other firms to find out.
Gas Safe, shown properly
Every customer looking for a boiler installer should be checking that you are Gas Safe registered, and many do. Show your registration number where it can be checked, not just the logo, and say which work your registration covers.
Help people choose
Most people replacing a boiler do not know whether they need a combi, system or regular boiler, or what size. A plain explanation of the options, which brands you fit, the warranty those brands offer when fitted by an approved installer, and what the installation involves helps them trust you before they ask for a quote.
If you offer finance through a provider, say so with the provider's name. Do not quote rates on the page; they change and must be stated correctly.
Servicing and breakdowns
Annual servicing and breakdown repairs bring repeat customers. Give them their own page, say how to book a service and what it includes, and for breakdowns put your number and hours first.
Common questions
- What should a boiler installer's website show?
- Your Gas Safe number, the boiler types and brands you fit, how installation works, warranty information, the areas you cover, and an easy quote form.
- Should I explain combi versus system boilers?
- Yes. A short, plain explanation helps customers understand your recommendation and builds trust before they ask for a quote.
- Can my website take service bookings?
- Yes. A simple booking request form for annual services brings repeat work.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds