Websites for heat pump installers
Web design for heat pump installers: £249.99 to build, then £49.99 a month, no minimum term. Customers have read that heat pumps do not work here. Answer that directly, with numbers.
No home technology has a more contested reputation. Anyone considering a heat pump has read that they do not work in old houses, that they cost a fortune to run, and that the radiators all have to be replaced.
Some of that is nonsense and some of it is a fair description of a badly designed installation. The installers who win work are the ones willing to say which is which, in specifics, rather than selling optimism.
What your customers want answered
- Will this actually work in a house like mine
- What will it cost to run compared with what I pay now
- Do my radiators or pipework need changing
- How noisy is it, and where does the outdoor unit go
- Are you MCS certified, and what certificate do I get
Lead with the heat loss surveyA proper room-by-room heat loss calculation is what separates a system that works from one that disappoints, because it determines the flow temperature and therefore the running cost. Explaining that you design from a survey rather than from the size of the old boiler is the most credible thing an installer can say.
Quoting running costs as a single figure
Performance depends on the building, the flow temperature and the tariff. A firm that explains the variables and gives a range reads as competent; one that promises a percentage saving reads as a salesman.
Address the doubts head on
Many homeowners have heard mixed things about heat pumps: whether they work in older houses, whether radiators need changing, how they cope in cold weather. A plain, honest section on how you assess a home, including heat loss calculations and what might need upgrading, builds trust with people who are still deciding.
Certification and grants
Say which certification you hold, such as MCS, and explain that it is required for government grant schemes. Point customers to the official grant pages rather than stating amounts, which change.
Name the heat pump brands you install and the warranties they offer when fitted by an approved installer.
Show complete installations
Photos of the outdoor unit placement, the cylinder and controls, and any radiator changes show the whole job. A short note on each, such as house type and what was involved, helps customers picture their own home.
Common questions
- What should a heat pump installer's website include?
- How you assess a home, an honest explanation of what may need upgrading, your certification, the brands you fit, how grants work with links to official pages, photos of complete installs and a survey request form.
- Should I mention the Boiler Upgrade Scheme?
- Mention it and link to the official page, but avoid stating amounts on your site because they can change.
- Can my website explain heat loss surveys?
- Yes. A short explanation of why you do one reassures customers that the system will be sized properly.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds