Websites for software development companies
Web design for software development companies: £249.99 to build, then £49.99 a month, no minimum term. Clients have been burned by overruns. Talk about process and what happens when it slips.
Most organisations commissioning custom software have a previous project that went badly: late, over budget, or delivered and unusable. That memory shapes every conversation.
Reassurance does not come from a technology list. It comes from explaining how work is scoped, how progress is visible, and what happens when something takes longer than expected.
What your customers want answered
- How do you scope and price work
- What happens when the estimate turns out to be wrong
- Who owns the code and the data
- What happens after launch — support, hosting, changes
- Have you built something like this before
Be explicit about ownership and exitClients fear being locked in. Stating plainly that the client owns the code and data, that it is in their repository, and how a handover to another supplier would work, removes the biggest unspoken objection in custom software.
A technology list instead of outcomes
Frameworks and languages matter to developers, not to the person signing. What the software does, what it replaced and what changed for the business is what a buyer is assessing.
Show what you have built
Clients buying software want proof you can deliver. Describe real projects, with permission: the problem the client had, what you built, the technologies used and what changed for them. Even two or three well-written examples beat a long list of logos.
Say what you build most often, such as web apps, internal tools, integrations or mobile apps, so the right clients recognise themselves.
How projects run and how you charge
Explain discovery, how estimates are produced, how delivery is staged, how clients see progress, and what support looks like after launch. Fixed price, day rate or retainer: say which and why.
Common questions
- What should a software developer's website include?
- Real project examples, what you build most often, technologies, how projects run, how you charge and support after launch.
- Should I show case studies?
- Yes, real ones with the client's permission.
- Should I explain pricing?
- Explain how you estimate and charge, even without fixed prices.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds