Industries · Professional services
Websites for software development companies
Clients have been burned by overruns. Talk about process and what happens when it slips.
Most organisations commissioning custom software have a previous project that went badly: late, over budget, or delivered and unusable. That memory shapes every conversation.
Reassurance does not come from a technology list. It comes from explaining how work is scoped, how progress is visible, and what happens when something takes longer than expected.
What your customers want answered
- How do you scope and price work
- What happens when the estimate turns out to be wrong
- Who owns the code and the data
- What happens after launch — support, hosting, changes
- Have you built something like this before
Be explicit about ownership and exitClients fear being locked in. Stating plainly that the client owns the code and data, that it is in their repository, and how a handover to another supplier would work, removes the biggest unspoken objection in custom software.
A technology list instead of outcomes
Frameworks and languages matter to developers, not to the person signing. What the software does, what it replaced and what changed for the business is what a buyer is assessing.
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Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds