Industries · Health and beauty
Websites for weight management consultants
Claims are heavily policed here. Honest language also happens to convert better.
This is a sector where clients have almost always tried several things before and are sceptical, tired of being promised results, and quietly expecting to fail again.
It is also one where advertising claims are scrutinised closely. Both point in the same direction: honest, specific language about what the programme involves works better than promises about outcomes.
What your customers want answered
- What does the programme actually involve week to week
- What does it cost, including any products
- Do I have to attend in person, and when are groups
- What support is there between sessions
- Is this suitable for me — medically, or with my circumstances
Describe the support rather than the resultWhat happens at a session, how often you check in, what happens on a bad week. Clients who have failed before know that outcomes depend on sustaining it, and support is what they are actually buying.
Before and after photographs with figures
Weight loss claims and testimonials are tightly restricted, and unrealistic representations attract complaints. Concentrating on the process keeps you compliant and reads as more trustworthy to a sceptical audience.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds