Websites for weight management consultants
Web design for weight management consultants: £249.99 to build, then £49.99 a month, no minimum term. Claims are heavily policed here. Honest language also happens to convert better.
This is a sector where clients have almost always tried several things before and are sceptical, tired of being promised results, and quietly expecting to fail again.
It is also one where advertising claims are scrutinised closely. Both point in the same direction: honest, specific language about what the programme involves works better than promises about outcomes.
What your customers want answered
- What does the programme actually involve week to week
- What does it cost, including any products
- Do I have to attend in person, and when are groups
- What support is there between sessions
- Is this suitable for me — medically, or with my circumstances
Describe the support rather than the resultWhat happens at a session, how often you check in, what happens on a bad week. Clients who have failed before know that outcomes depend on sustaining it, and support is what they are actually buying.
Before and after photographs with figures
Weight loss claims and testimonials are tightly restricted, and unrealistic representations attract complaints. Concentrating on the process keeps you compliant and reads as more trustworthy to a sceptical audience.
Approach, explained honestly
People searching for weight-loss support want to understand your approach before they walk in: group meetings or one-to-one, what a session involves, how the plan works and what support between sessions looks like. Avoid promising specific results; describe the support instead.
Times, places and first visits
List your sessions with days, times and venues, what the first session involves, and what it costs. A friendly photo of you and the venue helps nervous newcomers feel ready to come along.
Common questions
- What should a slimming consultant's website include?
- Your approach, session days, times and venues, what happens at a first visit, costs, and how to get in touch.
- Should I show weight-loss results?
- Be careful. Describe the support you give rather than promising results, and only share stories with clear permission.
- Can people join online?
- If your programme allows it, yes. Otherwise make it easy to message you first.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds