Industries · Care and later life
Websites for probate specialists
Executors are out of their depth and worried about doing something wrong.
The person searching is usually a family member who has been named executor, has never done it before, and has just discovered how much is involved and how personally responsible they are.
They want to know what the job entails, whether they need help at all, and what it will cost. Firms that answer the first question generously win the instruction on the third.
What your customers want answered
- What does an executor actually have to do
- Do I need professional help, or can I do it myself
- What do you charge — fixed fee or a percentage of the estate
- How long does probate take
- What about inheritance tax
Fixed fees, not a percentagePercentage-of-estate charging is widespread and widely resented, because the work does not scale with the value of a house. Publishing fixed fees for defined levels of service is a genuine differentiator and exactly what a careful executor is looking for.
Not explaining what executors can do themselves
Being honest that a simple estate can often be handled without professional help builds the trust that wins the complicated ones, and those are the instructions actually worth having.
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Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds