Industries · Health and medical
Websites for private GP practices
Patients are paying to be seen quickly. Lead with availability, not facilities.
Someone looking for a private GP has usually just failed to get an NHS appointment when they wanted one. They are not shopping for a relationship with a practice; they want to see a doctor this week.
Everything follows from that. Appointment availability, how quickly, what it costs and what is included are the content that converts, and they are frequently buried beneath descriptions of the clinic.
What your customers want answered
- How soon can I get an appointment
- What does a consultation cost, and what is included
- Can you do tests, referrals and prescriptions
- Do I need to be registered, and what happens with my NHS records
- Can I be seen remotely or does it have to be in person
Explain what private care does and does not changePatients are frequently unclear that a private prescription is paid for at full cost, how a private referral interacts with NHS treatment, and what happens to their records. Setting this out honestly prevents disappointment and marks the practice as straightforward rather than opportunistic.
Prices behind an enquiry
A patient comparing private options will not ring three clinics for a consultation fee. Publishing it, with what is and is not included, is the single biggest conversion improvement available.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds