Websites for private GP practices
Web design for private GP practices: £249.99 to build, then £49.99 a month, no minimum term. Patients are paying to be seen quickly. Lead with availability, not facilities.
Someone looking for a private GP has usually just failed to get an NHS appointment when they wanted one. They are not shopping for a relationship with a practice; they want to see a doctor this week.
Everything follows from that. Appointment availability, how quickly, what it costs and what is included are the content that converts, and they are frequently buried beneath descriptions of the clinic.
What your customers want answered
- How soon can I get an appointment
- What does a consultation cost, and what is included
- Can you do tests, referrals and prescriptions
- Do I need to be registered, and what happens with my NHS records
- Can I be seen remotely or does it have to be in person
Explain what private care does and does not changePatients are frequently unclear that a private prescription is paid for at full cost, how a private referral interacts with NHS treatment, and what happens to their records. Setting this out honestly prevents disappointment and marks the practice as straightforward rather than opportunistic.
Prices behind an enquiry
A patient comparing private options will not ring three clinics for a consultation fee. Publishing it, with what is and is not included, is the single biggest conversion improvement available.
Speed, fees and what's included
Patients choose a private GP mostly for access. Say how soon appointments are usually available, consultation lengths, in-person and video options, and fees for each. Explain what follow-up, prescriptions and referrals cost.
Doctors and regulation
Introduce each doctor with registration and background. Link your regulator registration and latest inspection report, and make online booking straightforward.
Tests, scans and referrals
Many private GP appointments lead to further tests. Explain which blood tests, scans and screening you can arrange, where they happen, how quickly results come back and how they are explained to the patient.
Describe how referrals to private specialists work, whether private prescriptions can be issued and how much they cost, and how you share information with the patient's NHS GP with their consent. Health checks and screening packages deserve their own pages with what each includes.
Common questions
- What should a private GP website include?
- Appointment availability, consultation types and fees, prescriptions and referrals, doctors' profiles, registration, inspection report and online booking.
- Should fees be published?
- Yes. Clear fees are expected for private care.
- Should I offer video consultations?
- If you do, show them clearly.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds