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Industries · Health and medical

Websites for physiotherapists

People search by body part and by pain. Build the site the way they search.

Nobody searches for a physiotherapist in the abstract. They search for their shoulder, their back, their knee after running, or the pain that has stopped them sleeping.

A site organised around the practice — about us, our team, our services — matches none of those searches. One organised around conditions and body parts matches all of them and reads as more expert besides.

What your customers want answered

  1. Do you treat what is actually wrong with me
  2. What does a session cost and how many will I need
  3. How soon can I be seen
  4. Do I need a referral, and can I claim on insurance
  5. Are you registered, and with whom

Registration is a protected titlePhysiotherapist is a title protected in law and restricted to those registered with the Health and Care Professions Council. Stating your registration, and that patients can verify it, distinguishes you from the large number of unregulated practitioners offering similar-sounding treatment.

One page listing every condition

A long list of conditions in a single paragraph ranks for none of them and answers nobody's question. A proper page per common problem, written for somebody in pain, is the whole difference.

Tell me about your business.

One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.

Liam Tapp, Website Builds

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