Industries · Health and medical
Websites for audiologists
People wait years before acting. Meet the reluctance, not the technology.
The average person waits a long time between noticing hearing loss and doing anything about it, usually because of how hearing aids are perceived rather than cost. Frequently it is a family member who finally pushes them to book.
That makes the audience two people: the person with the hearing loss, who is reluctant, and the relative who is worried. A site full of device specifications speaks to neither.
What your customers want answered
- What does a hearing test cost, and what happens in it
- What do hearing aids actually cost, and what is the difference between them
- Will they be visible
- Can I try them before committing, and what if I do not get on with them
- Do you do wax removal, and how soon
Publish the trial and returns positionThe fear is spending thousands on something that ends up in a drawer. A clear trial period, aftercare and adjustment arrangements, and a stated returns policy address the actual obstacle, which is risk rather than price.
Leading with device technology
Channel counts and processing features mean nothing to somebody deciding whether to admit they are struggling. Real-life situations — a pub, a grandchild, the television volume — are what people recognise themselves in.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds