Industries · Health and medical
Websites for dentists
Most new patients are anxious, in pain, or both. Speak to that before you sell treatment.
Two things drive somebody to change dentist: pain, and finally deciding to deal with something they have avoided for years. Both arrive carrying anxiety, and a good number have not been to a dentist in a long time and are embarrassed about it.
Practice websites tend to lead with cosmetic treatments and technology. The patient is reading to find out whether they will be judged, whether it will hurt, and whether they can get seen.
What your customers want answered
- Are you taking new patients, and is that NHS or private
- Can I be seen today if I am in pain
- What do treatments cost
- What happens if I have not been for years
- Where are you and is there parking
Say plainly that you do not judgeA short, sincere paragraph addressed to people who have avoided the dentist for years — that you see it often, that nobody will be lectured, and how a first visit works — reaches an audience no amount of cosmetic marketing touches. It is also the most shared and most acted-on content on most dental sites.
Breaching the advertising rules on treatments
Prescription-only medicines cannot be promoted to the public, which catches facial aesthetic treatments offered by many practices. Website references have to stay incidental and factual, and social media promotion is not permitted at all. Regulators and the ASA both act on this.
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Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds