Industries · Health and medical
Websites for opticians
You compete with chains on price and online retailers on convenience. Sell the examination.
An independent optician is squeezed between high street chains with heavy discounting and online retailers selling glasses for a fraction of the price. Competing on frames alone is a losing position.
The defensible ground is clinical: a longer, more thorough eye examination, the equipment used, and the conditions detected before symptoms appear. That is a genuinely different product and it is rarely explained.
What your customers want answered
- What does an eye test cost, and am I entitled to a free one
- How long is the appointment and what does it include
- Do you do retinal imaging or other scans, and is that extra
- What do glasses and lenses actually cost
- Can you help with contact lenses, dry eye or children's eyes
Explain what the examination looks forAn eye examination checks for glaucoma, diabetic changes, macular degeneration and raised pressure, not just a prescription. Explaining what is being looked at, and why a longer appointment finds more, reframes the purchase away from the price of frames.
No frame prices at all
Customers assume independent means expensive. Showing a genuine price range, including affordable options, keeps you in consideration against the chain that advertises a headline offer.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds