Industries · Health and medical
Websites for podiatrists
Routine foot care and clinical podiatry are different markets on the same site.
A large part of the work is routine: nails, callus, corns, particularly for older patients who can no longer manage themselves and for whom this is a regular, ongoing appointment.
Alongside it sits genuinely clinical work — diabetic foot assessment, biomechanics, ingrown nail surgery, wound care — where the patient has been referred or is worried. The two need separating clearly.
What your customers want answered
- Do you do routine nail and callus care, and what does it cost
- Can you help with my specific problem
- Do you do home visits
- Do you offer diabetic foot checks
- Are you HCPC registered
Home visits, stated clearlyA substantial share of routine podiatry patients cannot easily travel, and their family is doing the searching. Saying that you visit at home, which areas you cover and what it costs reaches a market that clinic-only content never does.
Not distinguishing registered podiatry from foot care
Podiatrist and chiropodist are protected titles requiring HCPC registration, while foot health practitioners are not regulated in the same way. Being clear about your registration is both accurate and a genuine reassurance for diabetic and vulnerable patients.
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Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds