Industries · Health and beauty
Websites for Pilates studios
Equipment classes need explaining. Most clients have only seen mat work.
Many people booking Pilates have done a mat class at a gym and have no idea what a reformer is, why the studio classes cost more, or whether the machines are intimidating.
Explaining the difference is the main conversion job, because the higher-priced equipment classes are what make a studio viable.
What your customers want answered
- What is the difference between mat and equipment classes
- What does it cost, and do I have to buy a block
- Do I need a beginners course before joining a class
- How many people are in a class
- Can you work around my injury or pregnancy
Photograph the equipment with people on itA reformer looks alarming to somebody who has never seen one. Photographs of ordinary people using the equipment, with a plain explanation of what it does, removes the intimidation that stops beginners booking the classes you most want to fill.
Rehabilitation claims
Pilates is often taken up after injury, and it is tempting to describe it in clinical terms. Instructor training varies widely and Pilates teaching is not a regulated profession, so being clear about your qualifications and working alongside clinicians is the credible position.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds