Websites for Pilates studios
Web design for Pilates studios: £249.99 to build, then £49.99 a month, no minimum term. Equipment classes need explaining. Most clients have only seen mat work.
Many people booking Pilates have done a mat class at a gym and have no idea what a reformer is, why the studio classes cost more, or whether the machines are intimidating.
Explaining the difference is the main conversion job, because the higher-priced equipment classes are what make a studio viable.
What your customers want answered
- What is the difference between mat and equipment classes
- What does it cost, and do I have to buy a block
- Do I need a beginners course before joining a class
- How many people are in a class
- Can you work around my injury or pregnancy
Photograph the equipment with people on itA reformer looks alarming to somebody who has never seen one. Photographs of ordinary people using the equipment, with a plain explanation of what it does, removes the intimidation that stops beginners booking the classes you most want to fill.
Rehabilitation claims
Pilates is often taken up after injury, and it is tempting to describe it in clinical terms. Instructor training varies widely and Pilates teaching is not a regulated profession, so being clear about your qualifications and working alongside clinicians is the credible position.
Mat or reformer, and who it suits
Explain the difference between mat and reformer classes, the levels you run and who each suits, including people coming back from injury or after pregnancy if you cater for them. Clients often need help choosing the right starting point.
Teachers and booking
Introduce your instructors and their training. Show the timetable, class sizes, prices and intro offers, and make booking simple. Reformer classes often fill up, so live availability helps.
Common questions
- What should a Pilates studio website include?
- Class types and levels, mat versus reformer explained, instructor profiles, timetable, class sizes, prices, intro offers and online booking.
- Should I mention post-natal or rehab classes?
- If you run them, yes, with clear guidance on who they suit.
- Can clients see availability online?
- Yes. Live availability is especially helpful for small reformer classes.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds