Industries · Health and beauty
Websites for piercing studios
Jewellery quality and healing advice are what informed clients compare.
Piercing clients have usually read a great deal before booking, particularly younger ones, and they know about implant-grade materials, threadless ends and why a piercing gun is a bad idea.
A studio that speaks to that knowledge — about materials, anatomy and healing — is speaking to the people most likely to become repeat customers and to recommend you.
What your customers want answered
- What piercings do you do, and what do they cost
- What jewellery do you use, and what material
- What are your age rules and do I need ID or a parent
- How long does it take to heal and what is the aftercare
- Do you fit jewellery bought elsewhere
Be specific about materials and methodImplant-grade titanium, internally threaded or threadless jewellery, single-use needles rather than a gun, and anatomy assessed before piercing. Informed clients are checking exactly these things, and a studio that publishes them is immediately credible.
Vague age policies
Different piercings carry different age rules, and studios set their own policies above the legal minimum. Publishing exactly what is and is not done, at what age, with what identification, prevents a difficult conversation at the counter.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds