Industries · Health and medical
Websites for osteopaths
Most people do not know what osteopathy is. Explaining it plainly is the whole opportunity.
Osteopathy has a recognition problem rather than a reputation problem. Patients know roughly what a physiotherapist and a chiropractor do, and are vague about how an osteopath differs.
The practices that do well answer that directly instead of assuming it. It also happens to be the question people type into a search engine.
What your customers want answered
- What is osteopathy, and how is it different from physiotherapy or chiropractic
- What conditions do you treat
- What does a session cost and how long is it
- Do I need a referral
- Are you registered with the General Osteopathic Council
Answer the comparison question honestlyA fair, non-defensive explanation of how the professions overlap and differ — including saying when another practitioner would suit them better — builds more trust than a claim of superiority, and captures a search that almost every competitor ignores.
Jargon in the first paragraph
Language about structure, function and holistic care means nothing to somebody with a sore back. Plain description of what you do and what it helps is what converts.
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Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds