Industries · Health and beauty
Websites for nutritionists
Be precise about your title and your scope. The distinction is legal, not pedantic.
Dietitian is a protected title requiring registration with the Health and Care Professions Council. Nutritionist is not protected, and anybody may use it, which is why voluntary registers exist and why clients are increasingly confused about the difference.
Being precise about which you are, what that means, and what you can and cannot advise on is not a limitation. It is the clearest possible signal that you are the practitioner who knows where the boundaries sit.
What your customers want answered
- What are your qualifications, and are you on a register
- Can you help with my condition, or do I need a dietitian or doctor
- What does a consultation cost and how many will I need
- Do you do plans, testing or ongoing support
- Is this in person or online
State the scope you work withinSaying clearly which clinical situations should be handled by a registered dietitian or a doctor, and that you work alongside rather than instead of them, is reassuring to clients and to the GPs who might refer to you. It also makes everything else you claim more believable.
Claims about treating or curing conditions
Health claims are tightly restricted, and claims to treat or cure are not permitted. Practitioners who write carefully within those limits look more professional, not less.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds