Industries · Care and later life
Websites for nursing agencies
You are recruiting as hard as you are selling. Build for both audiences.
A staffing agency has two customers: the homes and hospitals booking shifts, and the nurses and carers filling them. Without the second, the first is worthless.
Most agency websites are written entirely for clients, and then struggle to understand why they cannot fill a rota. The candidate side deserves equal weight and completely different content.
What your customers want answered
- What staff can you supply and how quickly
- What are your rates and how does invoicing work
- How are staff vetted, trained and checked
- For candidates: what do you pay, how often, and what shifts are available
- Do you cover my area
A recruitment side that answers pay honestlyHourly rates by role and shift, how often you pay, whether travel is covered, and how flexible the booking is. Agency staff choose between agencies almost entirely on these, and the one that publishes them fills shifts the others cannot.
Compliance as a footnote
Clients are accountable for who works in their setting. Setting out your checks, training and record keeping in detail is what moves an agency from a last resort to a preferred supplier.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds