Industries · Health and beauty
Websites for nail salons
Instagram shows the work. The website takes the booking and stops the no-shows.
Social media is where nail work is discovered, and it does that job well. What it does badly is take a booking, hold a deposit and stop the client who books three appointments and turns up to none.
That is what a site is for in this sector: converting the interest social media generates into a booked, paid-for slot without a stream of direct messages to answer.
What your customers want answered
- What do the different sets cost, and how long do they take
- Can I book online, and what is free this week
- Do you take a deposit, and what happens if I cancel
- Do you do infills and removals, and what do they cost
- Where are you and is there parking
Price by service and duration togetherClients cannot tell the difference between the treatments by name, and the time matters as much as the price when they are fitting it around work. A grid of service, duration and price answers both at once and removes almost every message you would otherwise reply to.
No deposit system
No-shows are the biggest cost in the sector. Online booking that takes a deposit, with a stated cancellation window, pays for a website many times over in a year.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds