Websites for nail salons
Web design for nail salons: £249.99 to build, then £49.99 a month, no minimum term. Instagram shows the work. The website takes the booking and stops the no-shows.
Social media is where nail work is discovered, and it does that job well. What it does badly is take a booking, hold a deposit and stop the client who books three appointments and turns up to none.
That is what a site is for in this sector: converting the interest social media generates into a booked, paid-for slot without a stream of direct messages to answer.
What your customers want answered
- What do the different sets cost, and how long do they take
- Can I book online, and what is free this week
- Do you take a deposit, and what happens if I cancel
- Do you do infills and removals, and what do they cost
- Where are you and is there parking
Price by service and duration togetherClients cannot tell the difference between the treatments by name, and the time matters as much as the price when they are fitting it around work. A grid of service, duration and price answers both at once and removes almost every message you would otherwise reply to.
No deposit system
No-shows are the biggest cost in the sector. Online booking that takes a deposit, with a stated cancellation window, pays for a website many times over in a year.
Your work is the menu
Nail clients choose on style, so the website should show your own work as clearly as possible: close-up photos of sets you have done, grouped by type such as gel, BIAB, acrylics, nail art and pedicures. Recent photos matter; styles move quickly and an old gallery suggests an old salon.
Put prices next to each service, with how long each appointment takes. Clients plan their day around it.
Booking, hygiene and policies
Online booking is close to essential for a nail salon, and the button should be on every page. Say how you keep tools and stations clean, what your cancellation and deposit policy is, and whether you do patch tests or allergy checks for certain products. Clear policies cut no-shows and awkward conversations.
Common questions
- What should a nail salon website include?
- A gallery of your own work by type, a price list with appointment lengths, online booking on every page, hygiene information, your cancellation policy and opening hours.
- Should I link my Instagram?
- Yes, but keep your best recent work on the website too, so people who do not use Instagram can see it.
- Can my site take deposits?
- Many booking systems can take deposits, which helps cut no-shows. It can be linked from your website.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds