Industries · Home and property
Websites for locksmiths
Locked out, at night, on a phone. Nothing else on the site matters as much as the number.
The core of this trade is somebody standing outside their own front door, often in the dark, frequently without much battery left. They will ring the first credible-looking result with a visible number.
Alongside that sits planned work: lock upgrades after a burglary, insurance requirements, new locks after a relationship ends or keys are lost. Those buyers care about standards and are willing to read.
What your customers want answered
- How quickly can you get to me, and do you work at night
- What does a lock-out call cost, all in
- Will you have to drill the lock, or can it be opened
- Do your locks meet what my insurer requires
- Can I see that you are who you say you are
Identity, because there is no legal registerLocksmithing is not a licensed trade in the UK, and anybody can call themselves one. Being vetted and inspected by a recognised trade body, carrying identification, and saying so plainly, is a genuine differentiator precisely because no statutory register exists to fall back on.
A price that turns out to be a call-out fee
The sector's reputation is damaged by national call-centre operations quoting low and charging high. Publishing an all-in price for a standard lock-out, with the circumstances that change it, sets you apart instantly.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds