Industries · Health and beauty
Websites for lash and brow technicians
Aftercare and retention decide your reviews. Publish both before the first appointment.
The quality of lash work is judged not on the day but a fortnight later, when the client decides whether they lasted. Most poor retention comes from aftercare the client was never properly told about.
Publishing that in advance protects your reviews, reduces the number of clients who return unhappy, and demonstrates a level of professionalism that separates you from somebody working from a kitchen table.
What your customers want answered
- What do the different sets cost and how long do they take
- How long do they last and how often do I need infills
- What is the aftercare, and can I wear makeup or swim
- Do I need a patch test, and when
- What happens if I have a reaction
Insist on the patch test and say whyAdhesives and tints can cause serious reactions, and a documented patch test before a first appointment is both standard professional practice and an insurance expectation. Publishing the requirement, and the timescale, signals that you take the clinical side seriously.
Only showing the day-one photograph
Every technician's work looks good immediately. Showing a set at two and three weeks, with the same client, is a far stronger and much rarer claim.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds