Websites for lash and brow technicians
Web design for lash and brow technicians: £249.99 to build, then £49.99 a month, no minimum term. Aftercare and retention decide your reviews. Publish both before the first appointment.
The quality of lash work is judged not on the day but a fortnight later, when the client decides whether they lasted. Most poor retention comes from aftercare the client was never properly told about.
Publishing that in advance protects your reviews, reduces the number of clients who return unhappy, and demonstrates a level of professionalism that separates you from somebody working from a kitchen table.
What your customers want answered
- What do the different sets cost and how long do they take
- How long do they last and how often do I need infills
- What is the aftercare, and can I wear makeup or swim
- Do I need a patch test, and when
- What happens if I have a reaction
Insist on the patch test and say whyAdhesives and tints can cause serious reactions, and a documented patch test before a first appointment is both standard professional practice and an insurance expectation. Publishing the requirement, and the timescale, signals that you take the clinical side seriously.
Only showing the day-one photograph
Every technician's work looks good immediately. Showing a set at two and three weeks, with the same client, is a far stronger and much rarer claim.
Before and after, up close
Lash and brow work is judged on close-ups. Show before-and-after photos of your own clients, with their permission, grouped by treatment: classic, hybrid and volume lashes, lifts, brow lamination, tinting and shaping. Natural light and consistent framing make the results easy to compare.
Patch tests and aftercare
Many lash and brow treatments involve products that need a patch test first. Explain your patch test policy and how far ahead it must be done, so clients book in the right order. Aftercare guidance and infill timings on the website save you answering the same messages every week.
Common questions
- What should a lash and brow website include?
- Before-and-after photos by treatment, prices and appointment lengths, your patch test policy, aftercare guidance, infill timings and online booking.
- Should I explain patch tests on my website?
- Yes. Clients then book the patch test first and the treatment at the right time.
- How often should I update my gallery?
- Regularly. Recent work shows you are busy and current.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds