Industries · Home and property
Websites for kitchen worktop specialists
Material choice is the whole decision. Be the page that explains the trade-offs honestly.
Worktops are chosen on appearance and regretted on practicality. Customers want to know which materials stain, which scratch, which cannot take a hot pan, and which need sealing — and showrooms are reluctant to say.
Being straight about the drawbacks of every material, including the ones you sell most of, is the fastest way to become the supplier somebody trusts with a several-thousand-pound decision.
What your customers want answered
- Which material suits how I actually use a kitchen
- What does it cost for a kitchen the size of mine
- How does templating work and how long between template and fit
- Can I have an undermounted sink and a cut-out for a hob
- How do I look after it, and what will damage it
A straight comparison of the materialsHeat, scratch and stain resistance, whether it needs sealing, how it behaves at joints, and what it costs. A page that sets that out honestly, including where a cheaper material is genuinely the sensible choice, is more persuasive than a gallery of slabs.
Skipping the templating timeline
Customers do not realise the kitchen has to be fitted before templating, and that there is then a gap before the worktop arrives. Explaining the sequence prevents the single commonest complaint in this trade.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds