Websites for insurance brokers
Web design for insurance brokers: £249.99 to build, then £49.99 a month, no minimum term. You beat the comparison sites on complexity. Lead with the risks they cannot quote.
A broker cannot win on price for a straightforward car or home policy, and should not try. The comparison sites own that market and the customer is not looking for advice.
Where a broker wins is anything the machines handle badly: unusual trades, high values, non-standard construction, listed buildings, previous claims, complex commercial risks.
What your customers want answered
- Do you cover my trade or situation
- Will you actually be cheaper, or is this about cover
- What happens at claim time — do you help
- How are you paid
- Are you authorised, and by whom
A page per awkward riskThatched properties, flood-risk homes, unoccupied buildings, tradespeople with tools in a van, drivers with convictions, businesses with a claims history. Each is a specific search by somebody the comparison sites have just turned away, and each deserves its own page.
Not explaining what happens at claim
The broker's real value appears when a claim is made, and customers who have fought an insurer alone understand that. Describing how you handle claims on a client's behalf is the strongest argument you have.
The cover you arrange, by customer
People look for a broker who understands their situation. Organise your site by who you help, such as tradespeople, landlords, shops, fleets or high-value homes, and list the types of cover you arrange for each in plain words.
Explain why using a broker helps: comparing insurers, explaining exclusions and helping when there is a claim.
Regulation, quotes and claims
Show your regulatory status as required, explain what information you need for a quote, and describe how you support clients through claims and renewals.
Common questions
- What should an insurance broker's website include?
- Cover types organised by customer, why use a broker, what you need for a quote, claims support and regulatory status.
- Should each customer type have a page?
- The main ones, yes. People search by their situation.
- Should I explain claims support?
- Yes. It is a key reason to use a broker.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds