Industries · Professional services
Websites for insurance brokers
You beat the comparison sites on complexity. Lead with the risks they cannot quote.
A broker cannot win on price for a straightforward car or home policy, and should not try. The comparison sites own that market and the customer is not looking for advice.
Where a broker wins is anything the machines handle badly: unusual trades, high values, non-standard construction, listed buildings, previous claims, complex commercial risks.
What your customers want answered
- Do you cover my trade or situation
- Will you actually be cheaper, or is this about cover
- What happens at claim time — do you help
- How are you paid
- Are you authorised, and by whom
A page per awkward riskThatched properties, flood-risk homes, unoccupied buildings, tradespeople with tools in a van, drivers with convictions, businesses with a claims history. Each is a specific search by somebody the comparison sites have just turned away, and each deserves its own page.
Not explaining what happens at claim
The broker's real value appears when a claim is made, and customers who have fought an insurer alone understand that. Describing how you handle claims on a client's behalf is the strongest argument you have.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds