Industries · Professional services
Websites for HR consultants
Most enquiries are a problem happening right now. Be findable for the emergency.
Small employers rarely engage an HR consultant proactively. They call because somebody has raised a grievance, an employee has gone off sick, a dismissal has gone wrong or a tribunal claim has landed.
Those are urgent, frightening and specific searches, and a website offering general HR support matches none of them.
What your customers want answered
- Can you help with what is happening right now
- How quickly can you respond
- What does it cost — hourly, project, or retainer
- Will you speak to my employee, or advise me behind the scenes
- Do you draft the documents as well as advise
Pages for the specific crisisHandling a grievance, managing long-term sickness, a disciplinary that may lead to dismissal, a settlement agreement, redundancy in a small team. Employers search these exact phrases in the moment, and the consultant with a page ready is the one they call.
Selling only retainers
A business in the middle of a problem will not commit to a monthly arrangement first. Offering one-off help is how the relationship starts, and the retainer follows once you have solved something.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds