Industries · Home and property
Websites for house clearance companies
Most of this work follows a death. Tone matters more than anything else on the page.
A large share of house clearance enquiries come from people dealing with a bereavement, often while also managing probate, a property sale and a family. They are exhausted and dreading the job.
Getting the tone right is not decoration here, it is the whole proposition. Language about bargain prices and quick cash reads badly to somebody clearing their mother's house, and a competitor writing with more care will get the call.
What your customers want answered
- How does it work, and do I need to be there
- What happens to things of value, and do they come off the price
- What do you do with items that could be donated
- Are you licensed to remove waste, and what proof do I get
- Can you work around a probate or sale timetable
Explain how valuables are handledFamilies worry about two things: that something meaningful will be thrown out, and that something valuable will quietly disappear. Setting out how you identify and set aside items, and how anything of value is offset against the cost, addresses both without them having to ask.
Selling on speed alone
Same-day clearance sounds efficient and, to a grieving family, slightly brutal. Reliability, care and the ability to work to their timetable are the qualities that actually win this work.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds