Websites for home staging companies
Web design for home staging companies: £249.99 to build, then £49.99 a month, no minimum term. Sellers and developers buy this on return, not aesthetics. Talk in sale prices and days.
Home staging is bought by people who have a property that is not selling, or a developer who wants a show home to set the tone for a site. Neither is buying decoration; both are buying a commercial outcome.
That means the argument has to be made in their terms: time on market, offers achieved, and the cost of a price reduction compared with the cost of staging.
What your customers want answered
- What does it cost, and for how long is the furniture there
- What difference does it actually make to the sale
- Do you stage empty properties, occupied ones, or both
- How quickly can you turn a property around
- Do you work with my agent, and do you handle the photography
Before and after with the outcome attachedThe transformation photographs are necessary but not sufficient. Adding what happened — viewings before and after, time to offer, price achieved against asking — turns an aesthetic service into an investment case that a developer or a stuck seller can act on.
Selling to the wrong person
Estate agents are the gatekeepers and the repeat referrers. A page written for agents, explaining how you make their listing perform, generates far more work than one written only for homeowners.
Before and after
Staging sells on before-and-after photos. Show real rooms you have staged and explain consultation, styling and furniture hire options.
Pricing and who you work with
Explain how you price, by room or by property, and how hire periods work. Say whether you work with estate agents and developers, and how referrals work.
Empty homes and lived-in homes
Staging an empty property and styling a lived-in one are different jobs. Explain both: for vacant homes, you bring in furniture, art and accessories for the length of the sale; for occupied homes, you work with what the owner has, decluttering, rearranging and adding a few hired pieces.
Say how long furniture is usually hired for, what happens if a sale takes longer, and how quickly you can install before photography. Mention work for developers' show homes and landlords preparing rentals. A short guide to preparing a home for sale shows your expertise and helps sellers find you.
Common questions
- What should a home stager's website include?
- Before-and-after photos, services, furniture hire, pricing and agent or developer work.
- Should I show results?
- Only real projects, with permission. Before-and-after photos of homes you have staged are your strongest evidence.
- Do agents refer clients?
- Often. A section for agents helps.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds