Websites for home automation installers
Web design for home automation installers: £249.99 to build, then £49.99 a month, no minimum term. Clients have been burned by systems that stopped working. Sell support, not gadgets.
Anyone spending seriously on a smart home has usually already bought consumer kit that half worked, stopped talking to itself after an update, or became unsupported when an app was retired.
What they want now is not more features. It is a system that keeps working, somebody who answers the phone when it does not, and confidence that they will not be stranded when the technology moves on.
What your customers want answered
- What happens when something stops working, and who fixes it
- Will this still be supported in five years
- Does it need internet to work, and what happens if that goes down
- Can it be added to gradually, or is it all at once
- What does it cost to install and what does support cost
Talk about the network firstMost smart home failures are network failures. An installer who leads with structured wiring and proper access point coverage rather than with devices is describing the thing that actually determines whether the system works, and clients who have suffered through an unreliable setup recognise it immediately.
Demonstrating features nobody uses
Scene-setting and voice control impress at a show and get switched off within a month. Heating, hot water, lighting that behaves sensibly and reliable security are what clients actually value, and they are what should be on the page.
Explain the benefit, not the gadgets
Smart lighting, heating, blinds, audio, security and networking mean little to many customers until they see what daily life looks like with them. Describe a few real-life uses, such as lights that come on at dusk, heating controlled from a phone, music in every room, so people see why it matters.
Retrofit or new build
Explain the difference between adding smart features to an existing home with wireless systems and wiring a new build or renovation properly. Customers at the planning stage of a project are especially valuable, so say how you work with builders and electricians.
Name the platforms you install and support, and whether systems can be extended later.
Support after installation
Customers worry about systems they do not understand. Explain how you hand over, train, and support them afterwards, and what happens if something stops working.
Common questions
- What should a home automation installer's website include?
- Real-life examples of what systems do, the difference between retrofit and new-build installs, the platforms you use, how you work with builders, photos of installations and how you support customers afterwards.
- Should I target people building or renovating?
- Yes. Being involved early in a project is much easier than retrofitting.
- Can customers book a consultation online?
- Yes. A form asking about the property and what they would like to control is a good first step.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds