Industries · Home and property
Websites for garage door specialists
Half repair, half replacement. The repair enquiries are urgent and rarely catered for.
A garage door that has failed with a car inside it is an urgent problem, and a broken spring on an up-and-over door is a genuinely dangerous one. Those customers need a repair page and a phone number.
Replacement is a different sale altogether: a considered purchase where people are choosing style, insulation, colour and whether to go electric, and will compare several suppliers over a fortnight.
What your customers want answered
- Can you repair mine or does it need replacing
- How quickly can you come if it has jammed shut
- What do the different door types cost, fitted
- Can you automate the door I already have
- What happens in a power cut with an electric door
Say plainly that springs are dangerousTorsion and extension springs hold a great deal of energy and injure people who attempt a home repair. Explaining that, rather than leaving it unsaid, both protects customers and justifies calling somebody out for a job that looks simple.
Only selling new doors
Repair traffic is urgent, high-intent and frequently converts into replacement later. A site with no repair page sends that customer to a competitor who will also get the eventual new door.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds