Websites for driveway and paving firms
Web design for driveway and paving firms: £249.99 to build, then £49.99 a month, no minimum term. A trade with a doorstep reputation. Depth, drainage and a proper quote are the antidote.
Few trades suffer more from a bad reputation. Enough customers have had a driveway laid on a token sub-base by somebody who knocked on the door that the honest firms are fighting an assumption before they start.
The way out is technical detail. Explaining excavation depth, sub-base construction, edging and drainage gives a customer something to compare, and makes a cheap quote look like the shortcut it is.
What your customers want answered
- How deep do you excavate and what goes underneath
- Where does the water go, and do I need planning permission
- What does it cost per square metre, all in
- How long does it take and can I park during the work
- What guarantee is there against sinking or weeds
The drainage rule most customers have never heardPaving more than five square metres of a front garden in a material that does not let water through, without directing the run-off to a permeable area, requires planning permission. A firm that raises this and designs for it protects the customer from a problem that only surfaces when they sell.
Galleries with no construction detail
Every competitor has photographs of a finished driveway. Pictures of the excavation, the sub-base going in and the edge restraints are what prove the price difference is real.
Show the finished driveway, and what is under it
Customers choose a driveway on looks, but it lasts or fails on the groundwork. Show finished block paving, resin, tarmac or gravel driveways, and also a photo or two of the excavation, sub-base and edging going in. It shows you do the part they cannot see.
Group photos by surface, so someone who wants resin bound sees resin bound.
Explain the choices and the rules
Many customers do not know the difference between resin bound and resin bonded, or how block paving compares with tarmac. A plain comparison of the surfaces you lay, how long each takes and how each wears helps them decide.
Explain drainage simply. In England, a new or replacement front driveway over a certain size generally needs to be permeable or drain onto your own land, otherwise planning permission may be needed. Point customers to their council or the government's guidance rather than giving legal advice, and say whether your designs account for it.
Guarantees and the cowboy problem
Driveway customers are wary of doorstep sellers. A real address, your name, reviews from named local customers and a written guarantee on workmanship set you apart. Say what the guarantee covers and for how long.
Common questions
- What should a driveway company's website show?
- Photos grouped by surface, the groundwork behind them, a plain comparison of the surfaces you lay, how you handle drainage, your guarantee, the areas you cover and a quote form that accepts photos and rough measurements.
- Should I explain planning rules for driveways?
- Briefly, and point customers to official guidance. It shows you understand the rules without giving legal advice.
- How do I stand out from doorstep sellers?
- Show who you are, where you are based, reviews from named local customers and a written guarantee.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds