Industries · Professional services
Websites for cyber security consultants
Fear sells badly to small firms. Certification and insurance requirements sell well.
Small businesses have heard the warnings for years and largely tuned them out. What actually moves them is a concrete requirement: a client demanding certification, an insurer asking questions, or a contract that cannot be signed without it.
Selling to that requirement is far more effective than selling to fear, and it reaches businesses at the point where they have to act.
What your customers want answered
- Can you get us certified, and how long does it take
- What does it cost
- What do we actually have to change
- Do you fix the problems or just report them
- Can you help if we have already been breached
Lead with the certification clients are asked forGovernment-backed certification schemes are increasingly required in supply chains and public sector contracts, and they are a defined, achievable piece of work with a clear outcome. That is a far easier sale than an open-ended security engagement.
Language aimed at enterprises
Threat landscapes and posture assessments mean nothing to a twelve-person firm. Plain descriptions of what will be done, what it costs and what changes for staff are what convert at this end of the market.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds