Industries · Leisure and tourism
Websites for climbing centres
Beginners do not know the rules. Explain induction, kit and supervision clearly.
Climbing walls are intimidating to newcomers, who assume everyone else knows what they are doing and worry about needing a partner, equipment or experience they do not have.
The commercial answer is a clear beginners' route: a taster session, an induction, and an explanation of what it costs and what happens.
What your customers want answered
- Can I come if I have never climbed and have nobody to go with
- What does entry cost, and do I need to hire kit
- Do I need an induction or a course first
- What age can children climb, and do I need to supervise them
- Do I need to book or can I turn up
A first-visit page that answers everythingWhat to wear, what to bring, how long an induction takes, the difference between bouldering and roped climbing, and what supervision children need. Newcomers are the growth market and they are lost entirely at this stage if nobody explains it.
Content written for climbers
Grades, circuits and route-setting news serve existing members who already come. The homepage should speak to the person who has never been, because that is who the website has to convert.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds