Websites for martial arts schools
Web design for martial arts schools: £249.99 to build, then £49.99 a month, no minimum term. Most enquiries are parents. They are buying confidence and discipline, not technique.
The majority of enquiries to a martial arts club come from parents looking for something that will build confidence, burn energy and instil some discipline in a child. The martial art itself is almost incidental to them.
Adult beginners are a different and equally nervous audience, usually worried about fitness, injury and being hit.
What your customers want answered
- What age do you take, and are there separate children's classes
- What does it cost — per class, monthly, plus gradings and kit
- Is there any contact, and is it safe
- Can we try it first
- Are instructors insured and checked to work with children
Safeguarding, stated without being askedBackground checks for instructors working with children, insurance, first aid cover and a named safeguarding contact. Parents increasingly look for this and rarely feel able to ask, so the club that publishes it is the one that gets the call.
Hiding the true cost
Monthly fees plus licence, grading fees, kit and competition costs add up, and parents feel misled when they discover it. Publishing the full picture builds trust and reduces drop-out.
Classes by age and level
Parents and adults search differently. Split the timetable into children's, teens' and adults' classes, with levels from complete beginner upwards, and explain the style you teach in plain words: what it focuses on, how grading works and what a typical class looks like.
Safety, instructors and a free trial
Show your instructors, their grades and coaching background, your safeguarding approach for children, and any association you are affiliated with. A free or low-cost first class, with what to wear and bring, is the easiest way to turn a search into a new member.
Common questions
- What should a martial arts school website include?
- Timetable by age and level, what your style involves, instructor profiles, safeguarding, grading, fees and an easy way to book a trial class.
- Should I offer a free trial online?
- Yes. A bookable first class removes the biggest barrier for new members.
- Do parents look for safeguarding information?
- Yes. Clear safeguarding and instructor checks reassure parents.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds