Industries · Leisure and tourism
Websites for martial arts schools
Most enquiries are parents. They are buying confidence and discipline, not technique.
The majority of enquiries to a martial arts club come from parents looking for something that will build confidence, burn energy and instil some discipline in a child. The martial art itself is almost incidental to them.
Adult beginners are a different and equally nervous audience, usually worried about fitness, injury and being hit.
What your customers want answered
- What age do you take, and are there separate children's classes
- What does it cost — per class, monthly, plus gradings and kit
- Is there any contact, and is it safe
- Can we try it first
- Are instructors insured and checked to work with children
Safeguarding, stated without being askedBackground checks for instructors working with children, insurance, first aid cover and a named safeguarding contact. Parents increasingly look for this and rarely feel able to ask, so the club that publishes it is the one that gets the call.
Hiding the true cost
Monthly fees plus licence, grading fees, kit and competition costs add up, and parents feel misled when they discover it. Publishing the full picture builds trust and reduces drop-out.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds