Websites for chiropractors
Web design for chiropractors: £249.99 to build, then £49.99 a month, no minimum term. Claims are tightly policed in this profession. Write carefully and you also write better.
Chiropractic is a statutorily regulated profession with its own council, and what practitioners may claim is constrained both by that regulator and by the advertising rules. Overstating what treatment can achieve is a genuine risk.
That constraint tends to produce better writing. Describing what a first appointment involves, what it costs and what evidence supports a treatment is more persuasive to a cautious patient than bold claims would be anyway.
What your customers want answered
- What happens at a first appointment
- What do you treat, and is there evidence for it
- What does it cost, and how many sessions will I need
- Is it safe, and does it hurt
- Are you registered with the General Chiropractic Council
Describe the first appointment in detailCase history, examination, what you look for, whether treatment happens on the day. Nervous patients are trying to picture it, and a clear description does more to get somebody through the door than any claim about outcomes.
Claiming more than the evidence supports
Claims about conditions beyond the musculoskeletal are heavily scrutinised by both the regulator and the ASA. Careful, qualified language is not just safer, it reads as more professional to an informed patient.
What happens at a first visit
New patients want to know what they are walking into. Explain the first appointment step by step: case history, examination, explanation of findings and whether treatment starts that day. Give session lengths and prices for first and follow-up visits.
Chiropractic is a regulated profession and advertising claims about conditions are restricted. Describe what you do and how you work, and keep any mention of conditions within your regulator's guidance and the advertising rules.
Show the people and make booking simple
Introduce each chiropractor with a photo, training and registration. Online booking with live availability suits patients who are in pain and want an appointment now.
Common questions
- What should a chiropractor's website include?
- What happens at a first visit, session lengths and prices, team profiles with registration, location and online booking, with claims kept within advertising rules.
- Can I list the conditions I treat?
- Only within your regulator's guidance and the advertising rules. Check before publishing.
- Do patients book online?
- Many do, often outside opening hours.
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