Websites for chimney sweeps
Web design for chimney sweeps: £249.99 to build, then £49.99 a month, no minimum term. Sweeping is seasonal and booked ahead. The site should make booking and the certificate easy to understand.
Most chimney sweep customers book before the burning season, often prompted by their insurer or by moving into a house with a stove. They want to know how it works, how messy it is, what it costs and whether they get a certificate.
A clear website answers all of that and lets them book without a phone call.
What your customers want answered
- What does a sweep cost, and what is included
- Will there be mess, and how do you protect the room
- Do I get a certificate for my insurer
- Do you sweep stoves, open fires and Agas
- When can you come, and do you cover my area
Clean rooms and certificatesPhotos of the dust sheets and sealed fireplace during a sweep, and the room left clean afterwards, answer the mess question. A sample certificate shows exactly what the customer receives.
No mention of membership or certificates
Many insurers expect a certificate from a sweep who belongs to a recognised trade association. If you are a member, a site that does not say so loses customers who are checking.
Membership and certificates
If you belong to a recognised chimney sweeping association, say which and make it checkable, and explain that you issue a certificate after each sweep. Many customers book specifically because their insurer or landlord needs one.
Seasonal booking and extras
Demand peaks before winter, so encourage early booking and say how far ahead you are booked. List the extras you offer, such as bird guards and cowls, smoke tests, CCTV chimney inspections and nest removal, each a separate search.
Explain briefly how often different fuels should be swept and point customers to their stove manufacturer's guidance, rather than giving fixed rules.
Common questions
- What should a chimney sweep's website include?
- Prices and what is included, how you keep the room clean, your association membership, certificates, the appliances you sweep, extras such as cowls and inspections, the areas you cover and online booking.
- Should I explain certificates?
- Yes. Many customers book because their insurer or landlord needs one.
- Can customers book a sweep online?
- Yes. A booking request with the address, appliance type and preferred dates is all you need.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds