Industries · Property and lettings
Websites for chartered surveyors
Buyers do not know which survey they need. The firm that explains it gets the instruction.
Most people buying a survey have never bought one before. They have been offered a choice of levels by their lender or agent, do not understand the difference, and suspect they are being upsold.
Explaining the levels honestly — including when the cheaper one is genuinely sufficient — is the most effective content a surveying practice can publish, because the reader has nowhere else to get an impartial answer.
What your customers want answered
- Which level of survey do I actually need for this house
- What does it cost and how soon can you inspect
- What is the difference between this and the lender's valuation
- Will you talk me through the report afterwards
- Do you do specific defect investigations as well as full surveys
Match the survey to the buildingA modern house in good order rarely needs the most detailed level, while a period property, anything altered or extended, or a building with visible movement usually does. Setting out that reasoning positions the firm as an adviser rather than a seller of reports.
A report with no conversation
Clients receive a long document full of qualifications and feel more anxious than before. Offering a call to talk it through is a small commitment that transforms the perceived value of the whole service.
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Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds