Websites for business coaches
Web design for business coaches: £249.99 to build, then £49.99 a month, no minimum term. A crowded market of similar promises. Evidence and specificity are the only escapes.
Business coaching is unregulated and heavily marketed, and prospective clients are sceptical of testimonials, income claims and the general language of transformation.
What cuts through is being specific about who you work with and what you actually did for them, and being honest about your own experience rather than implying a track record you do not have.
What your customers want answered
- What kind of businesses do you work with
- What does the engagement involve, and for how long
- What does it cost
- What have you actually run or built yourself
- What happens if it is not working
Your own experience, stated plainlyClients want to know whether you have run something comparable to their business. An honest account of what you have built, sold or managed — including its size — is worth more than a page of client quotes, because it is the thing they are quietly wondering about.
Income and growth claims
Specific earnings claims are a compliance risk and an immediate credibility problem with experienced owners. Describing the work and the process converts better with the clients worth having.
Who you help and what you work on
Coaching is crowded, so be specific: the size and type of business you work with, the problems owners bring you, such as growth, delegation or pricing, and how sessions run. Describe your background honestly and avoid promising results.
Formats, prices and a first conversation
Explain one-to-one, group and programme formats, how long engagements last and what they cost or start from. Genuine testimonials with permission and a short first call help people take the step.
Accountability between sessions
Change happens between sessions. Explain how you help clients keep momentum: agreed actions, short check-ins, progress reviews and message support where offered.
Describe how you measure progress with each client, such as time freed up, decisions made or goals reached, and how you review whether coaching is still useful. Honesty about when to stop builds trust.
Common questions
- What should a business coach's website include?
- Who you help, the problems you work on, your background, formats, prices, genuine testimonials and a first call.
- Should I show testimonials?
- Only genuine ones, with permission.
- Should I specialise?
- A clear focus usually brings better-matched clients.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds