Industries · Property and lettings
Websites for architectural designers
Be clear about what you are and are not. Honesty here is a commercial advantage.
The title architect is protected by law and restricted to those registered with the statutory registration board. Architectural designers and technologists do much of the same everyday work — surveys, drawings, planning applications, building regulations packages — without that title.
Clients frequently do not know this, and the designers who explain it plainly do better than those who leave it vague, because the alternative is a client discovering it later and wondering what else was glossed over.
What your customers want answered
- What qualifications do you hold, and what is the difference from an architect
- What do you charge for drawings and a planning application
- Do you do the building regulations package as well
- What is your success rate with the local planning authority
- Can you recommend and liaise with a structural engineer
Local planning knowledge, evidencedKnowing how a particular authority treats dormers, rear extensions or conservation areas is genuinely valuable and entirely local. Naming the councils you regularly submit to, with examples of approvals, is more persuasive to a homeowner than design language.
Implying the protected title
Using architect loosely is both unlawful and, commercially, a risk not worth taking. Describing precisely what you do is a stronger position than a borrowed word.
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Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds