Industries · Property and lettings
Websites for architects
Clients fear cost and delay more than they doubt your design. Address fees openly.
Private clients approaching an architect are excited about the design and quietly terrified about the budget. They have heard that architects are expensive, that projects overrun, and that the drawings come in over what they can afford to build.
Practices that discuss fees and stages openly convert far better than those relying on a portfolio alone, because the portfolio addresses a doubt the client does not really have.
What your customers want answered
- How do your fees work, and what do they cover at each stage
- Can you work to my budget, and how do you keep the design within it
- Do you handle planning and building regulations
- How long does the whole process take
- Do you stay involved once building work starts
Explain the stages and what each one costsClients rarely understand that a project moves through defined stages, that they can stop after planning, and that fees relate to those stages. Setting it out removes the fear of an open-ended commitment, which is the single biggest reason people never make the first call.
A portfolio of work nobody could afford
Showing only large contemporary new-builds tells the ordinary extension client that you are not for them. Including modest projects, with their budgets, widens the enquiries considerably.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds