Websites for marketing agencies
Web design for marketing agencies: £249.99 to build, then £49.99 a month, no minimum term. Your own site is the sample. Prospects will judge it before they read a word.
No sector is held to its own website more ruthlessly. A marketing agency with a slow, dated or poorly written site has already lost the argument before anybody reaches the case studies.
The second problem is sameness. Most agency sites make identical claims in identical language, which means the differentiator has to be specificity: who you work with, on what, with what result.
What your customers want answered
- What do you actually do, specifically
- What does it cost to work with you
- Who do you work with — sector, size, budget
- What results have you produced, with numbers
- Who will actually do the work
Case studies with real figuresWhat the position was, what you did, what changed, over what period. Vague claims about growth are what everyone writes; a named client with a measured outcome is rare enough to carry a whole website.
Claiming every service
An agency that offers everything reads as a generalist to a client with a specific problem. Narrowing to what you genuinely do well attracts better-matched work at better rates.
Be specific about what and for whom
Agency websites often say everything and nothing. Name your services, such as search, paid social, content or email, and the clients you serve best, by sector or size. Real work examples, with permission, and honest numbers you can back up beat broad claims.
Process, reporting and fees
Explain how a new client starts, how campaigns are planned, how you report and how often, and how you charge: retainer, project or performance-based. Minimum terms should be clear.
Starting small and staying in control
Many small businesses have been burned by agencies before. Explain how a trial project or short initial engagement works, so a client can judge you before committing.
Be clear that clients own their accounts, data and content, and explain how you report, how often you meet and how easy it is to leave. These assurances often matter more than any list of services.
Common questions
- What should a marketing agency website include?
- Specific services, the clients you serve best, real work examples, onboarding, reporting, fees and terms.
- Should I show results?
- Only real results you can back up, with permission.
- Should I specialise?
- A clear focus helps the right clients find you.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds