Websites for PR agencies
Web design for PR agencies: £249.99 to build, then £49.99 a month, no minimum term. Clients want to know where you can actually get them. Show the coverage.
Public relations is bought on the basis of relationships and results that are hard to evidence in advance. Clients have often had an agency that produced activity but no coverage.
The way past that scepticism is to show actual placements — where, for whom, and in what kind of outlet — rather than describing an approach to storytelling.
What your customers want answered
- What coverage have you actually achieved, and where
- What does it cost, and is it a retainer
- Which sectors and outlets do you know
- What do you need from us, and how much of our time
- How will we know whether it is working
Show the clippingsNamed outlets, named clients, real pieces. Coverage is the product, and a portfolio of it answers the only question a prospective client genuinely has. Agencies that talk about narrative instead are usually the ones without much to show.
Promising coverage
No agency controls what an editor runs, and clients who have been promised placements before are alert to it. Being honest about what can be committed to — activity, targeting, relationships — is more credible than a guarantee.
Coverage and specialisms
PR clients want to see where you have placed stories. Show sectors you know and real coverage you have secured, with client permission, and describe the kinds of story you are good at landing: trade press, regional news, national features or broadcast.
Retainers, projects and crisis support
Explain how retainers and one-off projects work, what is included, how you report, and whether you offer crisis communications, with how quickly you can respond.
Measuring what matters
Clients want to know their money is working. Explain how you report: coverage secured, where it appeared, the audience it reached, and how it linked to the client's goals, such as enquiries, awareness among a target audience or support for a launch.
Mention media training for spokespeople, thought leadership, awards entries and social media support if you offer them. Explain how you work with in-house teams and how quickly you respond when a story breaks.
Common questions
- What should a PR agency website include?
- Sectors, real coverage with permission, the kinds of story you place, retainers and projects, reporting and crisis support.
- Should I show coverage?
- Yes, with client permission.
- Should crisis PR have its own section?
- If you offer it, yes, with response times.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds