Industries · Creative and media
Websites for PR agencies
Clients want to know where you can actually get them. Show the coverage.
Public relations is bought on the basis of relationships and results that are hard to evidence in advance. Clients have often had an agency that produced activity but no coverage.
The way past that scepticism is to show actual placements — where, for whom, and in what kind of outlet — rather than describing an approach to storytelling.
What your customers want answered
- What coverage have you actually achieved, and where
- What does it cost, and is it a retainer
- Which sectors and outlets do you know
- What do you need from us, and how much of our time
- How will we know whether it is working
Show the clippingsNamed outlets, named clients, real pieces. Coverage is the product, and a portfolio of it answers the only question a prospective client genuinely has. Agencies that talk about narrative instead are usually the ones without much to show.
Promising coverage
No agency controls what an editor runs, and clients who have been promised placements before are alert to it. Being honest about what can be committed to — activity, targeting, relationships — is more credible than a guarantee.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds